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Qualtrics

An experience management platform for surveys, customer feedback and employee insights.

About Qualtrics

Qualtrics is a widely used platform for collecting and analyzing feedback from customers, employees and the market. It offers advanced survey tools, journey tracking and dashboards for sharing findings. AI features help analyze open-ended responses, predict churn and suggest actions, and conversational tools gather feedback in more natural ways. It integrates with CRM and business systems. Qualtrics is sold with tiered plans and custom pricing, with free accounts for some academic uses. It is common in large organizations and universities.

Standout features

  • Advanced surveys
  • Text and sentiment analysis
  • Journey tracking
  • Dashboards
  • Predictive insights
  • Enterprise integrations

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In-product surveys and replays with AI that summarizes what users are telling you.

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