Business tools tend to be built around one job in one department. These categories are grouped by the team that would use them.
Marketing and growth
- Marketing: digital marketing, advertising and customer engagement. The broad category.
- SEO Tools: keyword research and search optimization. Tools that generate content in bulk for search rankings can backfire if the content is thin, so check their approach.
- Ad Generation: ad creative and campaigns.
- Email Marketing: campaigns, newsletters and cold outreach. Follow the spam and consent rules that apply where your recipients live.
- Social Media: management, content creation and analytics.
- Lead Generation: finding business leads.
- Market Research: competitor and industry analysis.
- Copywriting: see Writing and content categories.
Sales and customers
- Sales Tools: sales automation and conversion tools.
- CRM Systems: customer relationship management with AI features.
- Customer Support: help desk and support automation.
- Chatbots: conversational agents for support and sales. Make sure customers can reach a human.
- Customer Feedback: analyzing reviews, surveys and user feedback.
- E-commerce: online store optimization and product recommendations.
People and operations
- Human Resources: HR processes and employee management.
- Recruiting: sourcing, screening and interviewing. Tools that rank or screen candidates raise fairness and legal questions. Ask how they test for bias.
- Job Search: tools for people looking for work.
- Resume Builder: resumes and CVs.
- Project Management: planning, tracking and collaboration.
- Productivity Tools: tools that streamline workflows generally.
- Automation: workflow automation.
- Supply Chain: logistics and inventory.
- Meeting Assistants: notes and summaries from calls.
- Presentation Tools: slides and presentations.
Starting a company
- Startup Tools: validating ideas, planning and launching.
- Business Name Generation: names for brands, products and domains. Always check trademarks and domain availability yourself.
- Logo Generation: brand marks.
Tips for choosing business tools
- Start with the problem, not the category. Write down the task, how long it takes now, and what better would look like.
- Check integrations. A tool that doesn't connect to the software your team already uses can create more work.
- Look at who can see what. Customer data and employee data carry legal obligations.
- Test with a small, low-risk project first.
- Ask about contracts: how to cancel, how to export your data, and what happens to your data afterward.
Some categories may have few tools today. Try the search or a neighboring category if one is empty. See also Pricing labels explained.
